Campaign Details

Campaign Details

After the strong response to Bitz across other Asian markets, Lenskart introduced Bitz in India. Creatornity onboarded creators to produce premium quality content and high impact edits designed to instantly capture the viewer's attention. The campaign successfully positioned Bitz as a stylish and desirable new age eyewear product.

Metrics

Campaign Outcome

• Strong launch visibility for Bitz in the Indian market.
• Premium quality creator content that elevated brand perception.
• Eye catching edits that stopped the scroll and drove engagement.
• Successfully positioned Bitz as a desirable new age eyewear product.