Campaign Details

Campaign Details

To celebrate the launch of Decathlon's new Malad store, we partnered with local creators to introduce audiences to the brand's expansive retail experience and extensive range of sports products. Through engaging in store tours, product demonstrations, and creator experiences, the campaign highlighted how Decathlon caters to athletes, beginners, and fitness enthusiasts alike. The combination of digital storytelling and location focused content successfully generated excitement around the opening while encouraging local communities to visit and explore the new store firsthand.

Metrics

Campaign Outcome

• Successfully introduced the new Malad store to local audiences.
• Increased awareness through creator led retail experiences.
• Highlighted Decathlon's diverse sports and fitness offerings.
• Encouraged footfall by showcasing the in store shopping experience.