Campaign Details

Campaign Details

Lenskart launched its HipHop Collection inspired by rapper Divine and designed specifically for consumers who love bold, stylish, and premium eyewear. We collaborated with creators from the hip hop and street culture space to produce energetic, trend driven content. Sharp editing and strong visual styling helped the campaign stand out across social platforms.

Metrics

Campaign Outcome

• Strong youth and street culture appeal.
• High quality trend driven content that resonated with the target audience.
• Sharp visual editing that made the campaign stand out.
• Enhanced attention on the eyewear collection.