Campaign Details

Campaign Details

For the launch of the OPPO Reno 13, we activated a diverse mix of macro, micro, and nano creators to showcase the smartphone's AI Live Photo feature through authentic, real world experiences. Rather than relying on technical demonstrations alone, creators incorporated the feature into travel, lifestyle, and everyday moments, helping audiences understand its capabilities in a relatable way. This creator first approach transformed a complex product innovation into compelling visual storytelling, driving large scale awareness and positioning the Reno 13 as a smartphone designed for users who love capturing life's moments with greater creativity and realism.

Metrics

Campaign Outcome

• Generated exceptional visibility for the Reno 13 launch.
• Simplified product education through engaging creator demonstrations.
• Achieved widespread reach across multiple audience segments.
• Strengthened OPPO's positioning as an innovation led smartphone brand.