Campaign Details

Campaign Details

To celebrate the launch of Ralph Lauren Polo 67, we collaborated with premium lifestyle, fashion, and fragrance creators to capture the excitement surrounding the exclusive mall event. Creators shared immersive on ground experiences, showcasing the fragrance, interactive brand installations, and the sophisticated atmosphere of the launch. The event was further elevated by the presence of Indian cricketer Jasprit Bumrah, generating additional buzz and social engagement. By combining luxury event coverage with authentic creator storytelling, the campaign amplified the launch, introduced Polo 67 to a wider audience, and reinforced Ralph Lauren Fragrances' premium and aspirational brand image.

Metrics

Campaign Outcome

• Generated strong buzz around the launch of Ralph Lauren Polo 67.
• Amplified the event's reach through premium creator led coverage.
• Elevated the launch with exclusive access and celebrity presence.
• Reinforced Ralph Lauren Fragrances' premium and aspirational positioning.