Campaign Details

Campaign Details

To support the launch of Uber Shuttle in Delhi and Kolkata, we collaborated with lifestyle, travel, and city focused creators to introduce commuters to a smarter and more convenient way to travel. Creators showcased their first hand experience using the service, highlighting features such as comfortable seating, fixed routes, affordable fares, and hassle free daily commuting. By integrating Uber Shuttle into relatable everyday routines, the campaign demonstrated how the service simplifies urban travel while offering a dependable alternative for office goers and regular commuters. The creator led content helped generate awareness and encouraged trial among audiences in both launch cities.

Metrics

Campaign Outcome

• Successfully introduced Uber Shuttle in Delhi and Kolkata.
• Increased awareness through authentic commuter experiences.
• Highlighted the service's convenience, comfort, and affordability.
• Encouraged trial among urban commuters through creator led storytelling.